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SozialBank Rebranded

Bank für Sozialwirtschaft becomes SozialBank. The name SozialBank combines the values ​​and self-image of the brand: 'Together with you, we shape the sustainable future of a society of social cohesion'. After the re-branding, SozialBank will appear clear and modern in the future, aiming to make the brand more human, approachable and inclusive.

Agency: Accenture Song
Year: 2023

Logo

The image mark as a symbol of the brand in its simplest form will no longer represent a closed circle, but rather openness and radiance. The new logo is reminiscent of a sun and evokes positive associations.

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Icons

The use of icons visualizes and simplifies complex topics.
Important prerequisite for barrier-free and inclusive design.

Imagery

We show snapshots from our customers' lives to create an emotional connection. The composition of the images is dynamic and expressive to symbolize movement and progress. Using a documentary feel, we present real characters and favor natural poses and gestures to create an authentic and professional atmosphere. We communicate at eye level - with a focus on advantageous and respectful image motifs.

Other sub-brands

BFS SozialFinanz

SocialGestaltung

Socialfactoring

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