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Lufthansa:
New Horizons

After more than two years of the pandemic with all its restrictions, people are hungry for other perspectives, new experiences and experiences. Nothing is as good for broadening your horizons as traveling to other countries.​​

Agency: Accenture Song
Year: 2022-2023
Role: Art Director

 
Lufthansa's campaign relies on a new creative concept not only in terms of content but also visually. Instead of a single image motif, each campaign motif will combine several individual images - each of them a snapshot of a trip. Lufthansa wants to show the world as diverse and complex as it is.

SoMe

The media plan was also multifaceted: in addition to numerous online assets and out-of-home circuits, we created different activations catering to each country.

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The flexibility of the campaign idea also made it feasible to announce new flights in 2024.

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