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Zalando:
Pre-owned. Drama-free

Price negotiations, uncertain purchase transactions and annoying interactions - all this is now a thing of the past thanks to Zalando Pre-owned: With a Europe-wide campaign, the platform is positioning itself as a solution for relaxed pre-owned shopping.

We repurpose the daily dramas of pre-owned lovers to underline Zalando’s convenient solutions.

Agency: Kolle Rebbe
Year: 2021
Role: Art Director

To tell these second-hand dramas in the language of the target group, our beloved talent Lubalin, uses a typical TikTok three-in-one character technique. He plays all roles of the conversation, ending on the conclusion to choose the convenient way for pre-owned fashion: Zalando Pre-owned.

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SoMe

The newfound lightness was evident in every asset of the 360 degree campaign which included Instagram interviews, Tiktok trends and memes. 

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